Costa Mesa Fire Department's Pierce Mfg. Tiller and firefighters conducting a training exercise.

About Us

Our Mission

To provide the highest level of quality products, customer service and immeasurable knowledge to the most important aspect of our business, our customers. This level of service will continue not only through the purchase process, but throughout the life of the vehicle and beyond while building and maintaining lifelong relationships.

    Core Values

  1. Customers are the number one priority in all aspects of our business. We know that they have choices of who they want to provide them with their apparatus and we need to prove that we want them and keep them as OUR customers.
  2. Employees are the most important asset that South Coast provides. We value our employees and offer them all a pleasant work environment as well as a place to improve upon their personal skills by giving them opportunities to learn.
  3. We only choose to supply the best products available to our customers. At the end of the day, we are the people that need to answer for the products we sell, so we only provide products that are comprised of the highest quality available.
  4. South Coast knows that the fire industry is an ever-changing environment. With that in mind, we pride ourselves in that fact that we are continually learning and evolving with the industry while staying grounded with the values that have put us in the position where we are today.

Our Vision

To be the leading provider of fire apparatus and service in Southern California while providing the utmost quality, professionalism and customer service

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